Smart Yachts visited the Cannes Yachting Festival 2025
The Cannes Yachting Festival closed its six-day run on 14 September with a mood few expected at the start of the season: confidence. Against a backdrop of tariff disputes and geopolitical tension, the show recorded a surge in buyer activity across both Vieux Port and Port Canto. Smart Yachts was present throughout the event, engaging with builders, clients, and industry leaders as the European market reaffirmed its appetite for new projects.
Market momentum returns
Sanlorenzo chairman Massimo Perotti captured the prevailing sentiment in Cannes. “We’ve sold mainly the SL110, SX120 and SD132, so our three new models – but I’ve gotten a chance to speak with some of our competitors as well, and we all agree that the market is performing better than expected,” he said during the yard’s annual press conference.
Environmental innovation takes centre stage
Sales headlines are always watched closely, but this year’s show also gave equal weightings to sustainability. Sylvie Ernoult, the departing show director, used Cannes 2025 as a platform to introduce the Innovation Route Awards which were appraised by an international jury of journalists and experts.
For entries to be considered for the awards, projects were assessed on innovation, environmental impact, practicality, and commercial viability. Awards went to Sea.AI, MODX Catamarans, and Vaan Yachts, with a Special Jury award going to Benetti for the B.Yond 37M, developed with Siemens Energy and featuring hybrid propulsion.
The awards highlighted that the yachting industry is now talking about measurable advancement against environmental footprint discussions rather than marketing claims, and Benetti is taking an aggressive approach. Chairwoman Giovanna Vitelli confirmed that all Benetti models will now offer a hybrid option, while the yard's new B.Neos 40-metre project launched at the festival will feature hybrid as standard equipment. Pearl Yachts took a similar stance when it launched the Pearl 100 Hybrid as its new 29.4 metre flagship, featuring hybrid as standard rather than a seven-figure additional option. The first order has been sold with expected and delivery in 2026.
Larger yachts, larger ambitions
Sunreef Yachts reported more than ten sales of its Sunreef 100 in the past 12 months, reflecting a broader appetite for large catamarans. “We now sell more 80-footers than 60-footers, with our 80 and 100 models among our bestsellers,” noted CEO Francis Lapp.
Major builders used Cannes to announce extensions at the top end of their ranges. Sunseeker revealed a new 40-metre yacht designed by Francesco Paszkowski, signalling a renewed focus on mainstream large yacht production. Benetti added the Oasis 42M as the largest yacht yet in its successful Oasis series. And Princess Yachts, while holding back most details until Monaco later this month, confirmed plans for a return to the 30-metre-plus category with models to be built at its redeveloped South Yard in Plymouth.
A show that sets the tone
For Smart Yachts, Cannes was a chance to visit shipyards, monitor new builds, and feel out the purchasing climate ahead of the Monaco Yacht Show. The buzz was clear: the market is stabilizing, and demand for innovation, particularly in hybrid propulsion, is no longer a niche demand but a major factor in product development.
Having welcomed 680 exhibitors, 700 yachts, and 55,000 international visitors, Cannes cemented its status as the continent's leading in-water yacht show. In summarizing, Ernoult said that the festival has "evolved step by step to better serve the needs of an increasingly dynamic industry and ever-broader audience."
For the boatowners, 2025 was not just an Exhibition of new boats. It was a test: testing demand, driving environmental innovation, and confirming that even in a world filled with uncertainty, demand for ambitious yachting projects is alive and in motion.
At the Monaco Yacht Show, running from 24-27 September, Smart Yachts’ brokers will be on hand throughout the event. Private tours of selected yachts can be arranged, and clients are welcome to visit the team at stand JL4, Jetée Lucciana to discuss new opportunities and market insights. Before the show, explore our
Guide to the Monaco Yacht Show 2025.
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Market momentum returns
Sanlorenzo chairman Massimo Perotti captured the prevailing sentiment in Cannes. “We’ve sold mainly the SL110, SX120 and SD132, so our three new models – but I’ve gotten a chance to speak with some of our competitors as well, and we all agree that the market is performing better than expected,” he said during the yard’s annual press conference.
Environmental innovation takes centre stage
Sales headlines are always watched closely, but this year’s show also gave equal weightings to sustainability. Sylvie Ernoult, the departing show director, used Cannes 2025 as a platform to introduce the Innovation Route Awards which were appraised by an international jury of journalists and experts.
For entries to be considered for the awards, projects were assessed on innovation, environmental impact, practicality, and commercial viability. Awards went to Sea.AI, MODX Catamarans, and Vaan Yachts, with a Special Jury award going to Benetti for the B.Yond 37M, developed with Siemens Energy and featuring hybrid propulsion.
The awards highlighted that the yachting industry is now talking about measurable advancement against environmental footprint discussions rather than marketing claims, and Benetti is taking an aggressive approach. Chairwoman Giovanna Vitelli confirmed that all Benetti models will now offer a hybrid option, while the yard's new B.Neos 40-metre project launched at the festival will feature hybrid as standard equipment. Pearl Yachts took a similar stance when it launched the Pearl 100 Hybrid as its new 29.4 metre flagship, featuring hybrid as standard rather than a seven-figure additional option. The first order has been sold with expected and delivery in 2026.
Larger yachts, larger ambitions
Sunreef Yachts reported more than ten sales of its Sunreef 100 in the past 12 months, reflecting a broader appetite for large catamarans. “We now sell more 80-footers than 60-footers, with our 80 and 100 models among our bestsellers,” noted CEO Francis Lapp.
Major builders used Cannes to announce extensions at the top end of their ranges. Sunseeker revealed a new 40-metre yacht designed by Francesco Paszkowski, signalling a renewed focus on mainstream large yacht production. Benetti added the Oasis 42M as the largest yacht yet in its successful Oasis series. And Princess Yachts, while holding back most details until Monaco later this month, confirmed plans for a return to the 30-metre-plus category with models to be built at its redeveloped South Yard in Plymouth.
A show that sets the tone
For Smart Yachts, Cannes was a chance to visit shipyards, monitor new builds, and feel out the purchasing climate ahead of the Monaco Yacht Show. The buzz was clear: the market is stabilizing, and demand for innovation, particularly in hybrid propulsion, is no longer a niche demand but a major factor in product development.
Having welcomed 680 exhibitors, 700 yachts, and 55,000 international visitors, Cannes cemented its status as the continent's leading in-water yacht show. In summarizing, Ernoult said that the festival has "evolved step by step to better serve the needs of an increasingly dynamic industry and ever-broader audience."
For the boatowners, 2025 was not just an Exhibition of new boats. It was a test: testing demand, driving environmental innovation, and confirming that even in a world filled with uncertainty, demand for ambitious yachting projects is alive and in motion.
At the Monaco Yacht Show, running from 24-27 September, Smart Yachts’ brokers will be on hand throughout the event. Private tours of selected yachts can be arranged, and clients are welcome to visit the team at stand JL4, Jetée Lucciana to discuss new opportunities and market insights. Before the show, explore our Guide to the Monaco Yacht Show 2025.
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Market momentum returns
Sanlorenzo chairman Massimo Perotti captured the prevailing sentiment in Cannes. “We’ve sold mainly the SL110, SX120 and SD132, so our three new models – but I’ve gotten a chance to speak with some of our competitors as well, and we all agree that the market is performing better than expected,” he said during the yard’s annual press conference.
Environmental innovation takes centre stage
Sales headlines are always watched closely, but this year’s show also gave equal weightings to sustainability. Sylvie Ernoult, the departing show director, used Cannes 2025 as a platform to introduce the Innovation Route Awards which were appraised by an international jury of journalists and experts.
For entries to be considered for the awards, projects were assessed on innovation, environmental impact, practicality, and commercial viability. Awards went to Sea.AI, MODX Catamarans, and Vaan Yachts, with a Special Jury award going to Benetti for the B.Yond 37M, developed with Siemens Energy and featuring hybrid propulsion.
The awards highlighted that the yachting industry is now talking about measurable advancement against environmental footprint discussions rather than marketing claims, and Benetti is taking an aggressive approach. Chairwoman Giovanna Vitelli confirmed that all Benetti models will now offer a hybrid option, while the yard's new B.Neos 40-metre project launched at the festival will feature hybrid as standard equipment. Pearl Yachts took a similar stance when it launched the Pearl 100 Hybrid as its new 29.4 metre flagship, featuring hybrid as standard rather than a seven-figure additional option. The first order has been sold with expected and delivery in 2026.
Larger yachts, larger ambitions
Sunreef Yachts reported more than ten sales of its Sunreef 100 in the past 12 months, reflecting a broader appetite for large catamarans. “We now sell more 80-footers than 60-footers, with our 80 and 100 models among our bestsellers,” noted CEO Francis Lapp.
Major builders used Cannes to announce extensions at the top end of their ranges. Sunseeker revealed a new 40-metre yacht designed by Francesco Paszkowski, signalling a renewed focus on mainstream large yacht production. Benetti added the Oasis 42M as the largest yacht yet in its successful Oasis series. And Princess Yachts, while holding back most details until Monaco later this month, confirmed plans for a return to the 30-metre-plus category with models to be built at its redeveloped South Yard in Plymouth.
A show that sets the tone
For Smart Yachts, Cannes was a chance to visit shipyards, monitor new builds, and feel out the purchasing climate ahead of the Monaco Yacht Show. The buzz was clear: the market is stabilizing, and demand for innovation, particularly in hybrid propulsion, is no longer a niche demand but a major factor in product development.
Having welcomed 680 exhibitors, 700 yachts, and 55,000 international visitors, Cannes cemented its status as the continent's leading in-water yacht show. In summarizing, Ernoult said that the festival has "evolved step by step to better serve the needs of an increasingly dynamic industry and ever-broader audience."
For the boatowners, 2025 was not just an Exhibition of new boats. It was a test: testing demand, driving environmental innovation, and confirming that even in a world filled with uncertainty, demand for ambitious yachting projects is alive and in motion.
At the Monaco Yacht Show, running from 24-27 September, Smart Yachts’ brokers will be on hand throughout the event. Private tours of selected yachts can be arranged, and clients are welcome to visit the team at stand JL4, Jetée Lucciana to discuss new opportunities and market insights. Before the show, explore our Guide to the Monaco Yacht Show 2025.
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Market momentum returns
Sanlorenzo chairman Massimo Perotti captured the prevailing sentiment in Cannes. “We’ve sold mainly the SL110, SX120 and SD132, so our three new models – but I’ve gotten a chance to speak with some of our competitors as well, and we all agree that the market is performing better than expected,” he said during the yard’s annual press conference.
Environmental innovation takes centre stage
Sales headlines are always watched closely, but this year’s show also gave equal weightings to sustainability. Sylvie Ernoult, the departing show director, used Cannes 2025 as a platform to introduce the Innovation Route Awards which were appraised by an international jury of journalists and experts.
For entries to be considered for the awards, projects were assessed on innovation, environmental impact, practicality, and commercial viability. Awards went to Sea.AI, MODX Catamarans, and Vaan Yachts, with a Special Jury award going to Benetti for the B.Yond 37M, developed with Siemens Energy and featuring hybrid propulsion.
The awards highlighted that the yachting industry is now talking about measurable advancement against environmental footprint discussions rather than marketing claims, and Benetti is taking an aggressive approach. Chairwoman Giovanna Vitelli confirmed that all Benetti models will now offer a hybrid option, while the yard's new B.Neos 40-metre project launched at the festival will feature hybrid as standard equipment. Pearl Yachts took a similar stance when it launched the Pearl 100 Hybrid as its new 29.4 metre flagship, featuring hybrid as standard rather than a seven-figure additional option. The first order has been sold with expected and delivery in 2026.
Larger yachts, larger ambitions
Sunreef Yachts reported more than ten sales of its Sunreef 100 in the past 12 months, reflecting a broader appetite for large catamarans. “We now sell more 80-footers than 60-footers, with our 80 and 100 models among our bestsellers,” noted CEO Francis Lapp.
Major builders used Cannes to announce extensions at the top end of their ranges. Sunseeker revealed a new 40-metre yacht designed by Francesco Paszkowski, signalling a renewed focus on mainstream large yacht production. Benetti added the Oasis 42M as the largest yacht yet in its successful Oasis series. And Princess Yachts, while holding back most details until Monaco later this month, confirmed plans for a return to the 30-metre-plus category with models to be built at its redeveloped South Yard in Plymouth.
A show that sets the tone
For Smart Yachts, Cannes was a chance to visit shipyards, monitor new builds, and feel out the purchasing climate ahead of the Monaco Yacht Show. The buzz was clear: the market is stabilizing, and demand for innovation, particularly in hybrid propulsion, is no longer a niche demand but a major factor in product development.
Having welcomed 680 exhibitors, 700 yachts, and 55,000 international visitors, Cannes cemented its status as the continent's leading in-water yacht show. In summarizing, Ernoult said that the festival has "evolved step by step to better serve the needs of an increasingly dynamic industry and ever-broader audience."
For the boatowners, 2025 was not just an Exhibition of new boats. It was a test: testing demand, driving environmental innovation, and confirming that even in a world filled with uncertainty, demand for ambitious yachting projects is alive and in motion.
At the Monaco Yacht Show, running from 24-27 September, Smart Yachts’ brokers will be on hand throughout the event. Private tours of selected yachts can be arranged, and clients are welcome to visit the team at stand JL4, Jetée Lucciana to discuss new opportunities and market insights. Before the show, explore our Guide to the Monaco Yacht Show 2025.
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