Sami Karim El Harrak

Sami’s entry into the industry wasn’t a family tradition, it was an obsession sparked by his first walk through Monaco’s Port Hercule. Baffled by the sheer scale of the superyachts, he spent the following months diving into the industry, determined to turn that awe into a career.

His journey began in Cannes, where he transformed a boutique brokerage’s charter operations through a mix of hands-on management and digital innovation, significantly scaling their booking volume, client satisfaction and management systems.

For Sami, a yacht is more than a vessel; it’s a story waiting to be told. This philosophy led him to create @theyachtinfo, a digital platform that has grown into a community of over 80,000 enthusiasts.

Today, he serves as a Junior Yacht Broker and Marketing Specialist, bridging the gap between traditional brokerage and high-impact digital strategy. While he works closely with the senior team to master the nuances of yacht sales, he also helps with our creative output, using his "cinematic eye" and design expertise to tell the unique story of every vessel. Sami communicates effortlessly across borders, speaking fluent English, French and Italian, along with conversational Arabic.